01
Sell in the moment
Retail and exhibition space sits within the live fan flow—turning discovery, product trial and purchase into one connected experience.
Back to The Slam →
Private exhibitor & retailer briefing
Own the space between
the moments
The Fan Village is a fully interactive ecosystem inside the arena: retail, product trial, simulators, coaching clinics, food and beverage, hospitality and brand experiences across both days of The Slam.
Explore the opportunity ↘4–6hrAverage dwell time
2Event days open
8–80Age range on site
2Sports in one arena
Why it matters
A better place
to show up
Every element is designed to connect the right audience to the right moment—before, during and after the arena comes alive.
02
Put product in hand
Demo courts, skills cages, fitting and sampling allow audiences to play, test and understand the proposition for themselves.
03
Create time to engage
The village is designed as a destination, not a corridor: entertainment, food and play give audiences a reason to arrive early and stay.
04
Leave with the data
Lead capture, bookings, challenges and prize mechanics can create a useful first-party audience beyond the two live nights.
Inside the briefing
Everything to
explore together
01
Possible scope
Retail & exhibition
A visible commercial presence placed in the highest-energy arena flow.
- Headline zone naming
- Large activation footprint
- Exhibitor stand
- Retail or merchandise unit
- Pop-up padel court
- Football skills cage
02
Possible scope
Trial & retail
Give people a reason to test, buy and return to the brand experience.
- Racket and equipment demos
- Kit and footwear trial
- Product sampling rights
- On-site sales rights
- Fitting and customisation
- New product launch moment
03
Possible scope
Experience & tech
Build participation into a memorable, shareable brand moment.
- Interactive simulator
- Speed or accuracy challenge
- VR or AR experience
- Photo and content capture
- Gaming station
- Kids' zone element
04
Possible scope
Coaching & clinics
Bring the sports to life with credible participation and talent moments.
- Padel coaching clinic
- Football skills clinic
- Talent-led masterclass
- Junior academy session
- Open-court play
- Guest coaching appearance
05
Possible scope
Food & hospitality
Create a place to meet, refresh and host in the middle of the live experience.
- Food and beverage concession
- Branded bar or lounge
- Hospitality suite presence
- Sampling and tasting
- VIP guest allocation
- Client hosting moments
06
Possible scope
Marketing support
Make the on-site presence work before, during and after the event.
- Fan Village map inclusion
- Event website listing
- Social inclusion
- Lead scanning
- Dwell and footfall reporting
- Post-event wrap-up
Next step
Your requirements
Select the footprint, experience and support you need. Add an indicative investment range and the team will prepare an exhibitor proposal around your priorities.